To honor our nation’s veterans, Hy-Vee is encouraging its customers to join its Hy-Vee Homefront initiative and serve the men and women who have served America. The Hy-Vee Homefront initiative is comprised of several company efforts.
Through the Hy-Vee “Round Up for the Homefront” program, customers can join Hy-Vee in supporting veterans and military members when they check out today through November 13 at the company’s 242 grocery stores across eight Midwestern states. Customers can participate by simply “rounding up” their purchases to the next dollar – or a desired dollar amount – at the checkout. Hy-Vee will match customer donations, up to $100,000. This year is the first time that customers can donate through Hy-Vee’s Aisles Online. The online shopping service will allow customers to contribute $1 or $5 per order to support veterans.
“Hy-Vee Homefront is our way of partnering with our customers to say thank you to those who have served our country,” said Brad Waller, assistant vice president of community relations at Hy-Vee. “We anticipate surpassing $1 million in funds raised over the past three years to assist veterans and their families.”
All proceeds from Hy-Vee’s Round Up program benefit Hope for the Warriors, Operation First Response, and the Puppy Jake Foundation. Hope for the Warriors is dedicated to enhancing the quality of life for post-9/11 service members, their families and the families of the fallen who have sustained physical and psychological wounds in the line of duty. Operation First Response helps meet the immediate personal and financial needs of wounded military members and their families. The Puppy Jake Foundation raises, trains and provides service dogs to veterans.